ALLOS, Brazil’s largest platform for entertainment, services, lifestyle and shopping experiences in shopping centers, has taken a strategic step to strengthen the integration of its business ecosystem.
In partnership with Numen, the company conducted a Discovery Software Selection project to define the best strategy for the evolution of its CRM platform and its relationship with more than 13,000 tenants.
In this article, you will understand the context of the project, the challenges faced, the benefits generated and how this journey is preparing ALLOS for a more integrated, efficient and future-oriented commercial operation.
Who is ALLOS?
ALLOS is Brazil’s largest platform for entertainment, services, lifestyle and shopping experiences in shopping centers.
With operations distributed across 51 shopping centers in all five regions of the country, the company connects consumers, tenants and brands in a large-scale ecosystem.
The company operates in a dynamic environment that requires integration between different areas, a strategic view of data and an increasingly close relationship with its tenants.
ALLOS’ challenge: choosing the right solution to evolve its CRM
With a broad operation distributed nationwide, ALLOS needed to ensure that the choice of a new CRM solution was aligned with the real needs of the business, avoiding common risks in technology transformation projects.
Before starting an implementation, the company identified the need to answer some fundamental questions:
- How to ensure that the chosen solution would meet the company’s processes and objectives?
- How to reduce risks, costs and rework during implementation?
- How to create objective criteria to evaluate vendors and technologies available in the market?
- How to align different areas of the organization around a single vision for the future of the commercial operation?
Faced with this scenario, it was essential to structure a stage prior to the choice of technology, ensuring greater security, clarity and predictability for decision-making.
The strategy: starting with Discovery Software Selection
Instead of moving directly to the implementation of a tool, ALLOS chose to carry out a structured Discovery Software Selection process.
With Numen’s support, diagnosis and analysis sessions were conducted involving nine areas of the company, allowing the mapping of needs, processes and expectations before the technology decision was made.
The project lasted three months and included ten Discovery workshops.
The objective was to create a solid foundation for selecting the solution most aligned with the business, reducing gaps between expectation and execution and increasing the predictability of the initiative.
Why did ALLOS choose Numen?
In addition to its experience in business transformation projects, the choice of Numen was influenced by cultural proximity and the collaborative way the work was conducted.
According to Luiz Martins, CIO of ALLOS, the identification with the consulting firm’s culture was an important differentiator for the partnership.
“What really caught my attention was the very first conversation I had with the team, where I felt they were a well-aligned and easygoing team. From that point on, I started to understand the company’s culture based on what I was looking for at ALLOS.”
The Discovery process brought important gains to ALLOS:
Greater maturity in vendor negotiations
The project made it possible to create clear criteria for evaluating solutions and conduct the negotiation process with greater foundation and alignment among the areas involved.
Reduced return on investment timeline
The company began working with concrete assumptions, methodologies and indicators for decision-making, reducing the estimated financial return period of the project.
More flexibility to evolve the strategy
With a structured view of business processes and needs, ALLOS gained greater ability to validate hypotheses, test alternatives and adjust the direction of the project without the need for new investments for each change in scenario.
A foundation prepared for automation and artificial intelligence
The Discovery process also created the foundation for future initiatives focused on operational efficiency, process automation and the use of artificial intelligence in the B2B relationship with tenants.
The value of investing in a pre-project phase
One of the main learnings from the initiative was the importance of dedicating time to understanding processes, objectives and challenges before choosing a technology.
According to ALLOS, this care was essential to reduce risks, save resources and increase the probability of a successful transformation.
By structuring a Discovery process before implementation, the company was able to make decisions with more confidence, align different business areas and build a clearer vision for the evolution of its commercial operation.
How Numen supports Discovery and Software Selection journeys
Numen helps organizations make more assertive technology decisions through structured Discovery, Assessment and Software Selection initiatives.
By connecting strategy, processes and technology, the consulting firm supports companies in reducing risks, accelerating results and building roadmaps aligned with business objectives.
Do you want to structure the selection of your company’s next strategic solution?
Numen can support your organization in conducting Discovery and Software Selection processes, increasing predictability, reducing risks and strengthening the return on your technology investments.
