Obramax, part of the ADEO Group — the third-largest home improvement group in the world — is a leading reference in the Brazilian cash-and-carry construction retail segment.
Launched as a startup in 2015, the company rapidly scaled to more than 2,600 employees. With over 16,000 items available for immediate purchase and locations in São Paulo, Rio de Janeiro, and Espírito Santo, Obramax has established itself as the first construction-focused cash-and-carry retailer in the country.
With rapid growth and the constant evolution of the retail sector, the company realized it was time to modernize its technology platform to support its digital transformation journey.
The Challenge: Preparing Obramax for the Future with Security and Scalability
Operating on SAP S/4HANA version 1909, Obramax faced several critical challenges:
Compliance risks due to pending updates
The technological gap could result in regulatory and operational impacts.
Lack of scalability to support business expansion
As operations grew, the system needed to keep pace with increasing demand.
The need to prepare the company for more advanced digital transformation initiatives
Retail requires speed, integration, and continuous processes — all of which depend on an updated platform.
The Solution: Upgrading to SAP S/4HANA 2023 with Numen’s Support
To ensure continuity, innovation, and security, Obramax partnered with Numen to upgrade its SAP S/4HANA environment from version 1909 to version 2023.
The main goals of the initiative included:
- Updating the system without impacting users
- Ensuring operational continuity and integrity
- Increasing platform speed and reliability
- Reducing risks associated with future updates and preparing for upcoming initiatives
According to Allan Massoni, IT Manager at Obramax:
“Since this was a technical project, we didn’t expect operational gains, but we knew it would allow us to evolve and reduce risks. Numen delivered exactly what we expected: reliability, experience, and a highly skilled team.”
Results and Benefits for Obramax: Technology Ready for Growth
The modernization initiative brought direct and indirect benefits to the entire operation:
Enhanced technological reliability
The system now operates more smoothly and securely, increasing internal user confidence.
More stable operations aligned with business growth
With a renewed structure, Obramax reduced risks and gained greater predictability.
Preparedness for future adoption of SAP Cloud ERP Private Edition
The upgrade positions the company to move forward on more comprehensive cloud transformation journeys.
Why Numen?
As a strategic SAP partner, Numen combines technical expertise, business insight, and a consultative approach to support companies that want to accelerate their digital transformation safely and effectively.
With highly complex projects across multiple industries and a specialized SAP S/4HANA team, Numen ensures:
- Reliable technical execution
- Deliveries focused on operational continuity
- Consultative support throughout the journey
- Strategic guidance for future evolution
